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Case studies

Content

FSL ensures that every brief we receive is tackled with tenacity and attention to detail to ensure that your objectives are met.

Client

Event Type

Location

Date

FMCG

Reward & recognition event 

Central London 

March 2010

FSL Project Management

Brief:

  • To source a central London hotel to accommodate a presentation and overnight stay  
  • Purchase "the best seats in the house" for a top London show  
  • Source a venue for pre-theatre dinner   
  • Organise show programmes and chocolates  
  • Manage the logistics of transfers between each of the venues   
  • Adhere to the clients budgetry requirements  

The  event was hosted at the Mountbatten Hotel in Covent Garden where 70 guests enjoyed a buffet lunch on arrival, a Champagne and canape reception before a short awards presentation in the hotel's Broadlands Suite. Guests were then transferred by coach for a pre-theatre dinner at Smollenskys on the Strand before departing to the Dominion Theatre to see an evening performance of "We Will Rock You". After the show it was back to the hotel for a post show buffet and more drinks.

Client

Event Type

Location

Date

Gaming Industry 

Games Showcase 

Central London 

July 2009

FSL Project Management

Brief:

  • Source a funky and contemporary London venue 
  • Produce and manage a branded on line registration site which showcased the forthcoming games
  • To think of different presentation styles to incorporate into the showcase  
  • Create the event running order and agenda style as well as how the event will look and feel throughout 
  • Manage guests travel, transfers and logistics where applicable  
  • Choose funky menu and refreshments for post presentation 
  • Source and manage prizes that linked to the showcased games
  • Provide onsite logistical support and event management
  • Strict adherence to the event budget

FSL received confirmation on the showcase 2 weeks prior to the event date which only afforded a total of 10 working days to design, manage and deliver the event.

 

We chose the funky boutique Soho Hotel which is centrally located and has contemporary screening room facilities. We felt that the venues large cinematic screen would best showcase the games graphics and vibrant characters in an environment that would completely encapsulate the guests with both vision and sound. To enhance the experience we played the games soundtrack throughout the presentations and also projected a gobo image of the games logo around the theatre walls and ceiling.

 

After the presentation guests were invited to sample the game on various pods within a private function room which had been decorated with various colour washes to the walls and included giant backlit character silhouette panels. Guests were served miniature British bites such as lamb burgers and medium rare roast beef in Yorkshire puddings followed by mouth watering bowl food and washed down with a scrumptious bespoke cocktail named after the game itself.

 

The evening concluded with guests winning some fantastic prizes such as a flat screen plasma TV and DVD box set (relevant to the game) and a buggy and quad biking experience for two.

Client

Event Type

Location

Date

Pharmaceutical Industry

Incentive Travel 

Athens, Greece

June 2009

FSL Project Management

Brief:

  • Source an exciting destination for incentive winners with a maximum of a 3 hour flight 
  • Design and co-ordinate an exciting 4 day, VIP reward and recognition programme 
  • Guest registration management and liaison   
  • Logistical management of all flights and travel logistics   
  • Source exclusive VIP tour options, restaurants and gala dinner locations  
  • On site support and assistance   
  • Budget management factoring currency fluctuation and overseas VAT
  • Collate guest feedback for post event analysis

We conducted a pre event site inspection to source inspiring tour options and spectacular exclusive venues that complimented the destination and ensured that guests would have a totally unique experience as well as feeling motivated and rewarded for their hard work.

 

The programme included a relaxing welcome dinner at their 5 star hotel on the night of arrival and a traditional Greek dinner in an ancient restaurant on their second evening.

The programme offered tour options such as sailing a private yacht on the Saronic Gulf, the opportunity to see Athens by bike, as well as the must see Acropolis. The programme also included plenty of free time so guests could explore their surroundings and enjoy the lively and entertaining Plaka area.

 

For the gala evening the guests dined at a private members club overlooking the sea as the sun set with entertainment taking guests into the early hours of the morning.

 

On the morning of departure each guest received a beautiful gift as a reminder of their wonderful trip to Athens.

Client

Event Type

Location

Date

Pharmaceutical Industry

Annual customer / exhibitor party

Manchester, UK

May 2009

FSL Project Management

Brief:

  • Produce and manage an evening presentation and dinner with wow entertainment 
  • Presentation, slide and gobo creation 
  • Sourcing and management of necessary suppliers  
  • Transform the conference room into a funky, contemporary event space  
  • Manage delegate registrations and event requirements including and event hotline via a dedicated web based registration site 
  • To provide on site management and logistical support   

We worked with our AV & Production team to create different moods and feels within the room by changing the lighting effects and spider screen specifications to coincide with each element of the events presentation and entertainment, as well as providing a large funky set and stage which included back drop cloth to all walls to create a nightclub feel. We provided contemporary under lit poseur tables in ice blue with chrome high stools, chunky glass bars backlit in blue, white leather bean bag cubes and miniature under lit poseur tables which all added to the complete transformation of this empty, blank conference space.

 

Instead of having a formal seated dinner we provided fresh, exciting canapes followed by mouth watering bowl food which was served throughout the main entertainment - a singing group of eight males and five Escala-esque band members. We also choreographed a bespoke 'flash mob' dance routine to kick off the set from a top London DJ.

 

Party goers left feeling that they had a memorable evening with interesting and exciting experiences. References to the event continued long into the ensuing exhibition the following day.

Client

Event Type

Location

Date

Leading IT Company

Conference

London, UK

April 2009

FSL Project Management

Brief:

  • Source appropriate venues in central London that could accommodate: 

         - 285 single occupancy bedrooms

         - main plenary room accommodating 285 pax cabaret style with back projection (day 1) 

         - a separate room to accommodate gala dinner (day 1)

         - two conference rooms to accommodate 150 in one and 175 in the other, cabaret style

           with back projection (day 2)

  • Design, create and manage a fully client branded online registration site 
  • Write and manage the production schedule
  • Suggest relevant / topical speakers 
  • Capture all delegate feedback 
  • Source and book all relevant supply adhering to the bottom line budget
  • Provide on site event management, logistical and technical support  

The original brief was to source venues for a two day conference for 285 delegates from the UK and EMEA in either Edinburgh or Dublin that could accommodate their conferences, evening dinner and over night requirements. This was to include logistically managing all delegate flights, travel and transfers to the desired location. Due to a reorganisation within the company the required location changed to London which meant that the brief changed from that originally provided and was not finalised until a few weeks before the event. Despite the short lead times FSL managed to exceed all of the client's specific requirements and objectives.

Client

Event Type

Location

Date

Education & research company

Conference

Oxford, UK

April 2009

FSL Project Management

Brief:

  • Design, create and manage a branded online registration site  
  • Liaise and logistically manage all contracted suppliers, including AV & Production, catering and venues
  • To manage all speaker requirements and logistics
  • Managing and arranging delegate transfers and logistics 
  • Provide pre event and onsite management and support
  • To keep and provide updated budget reports to ensure that the budget was kept on target and met contracted agreements 

The universities and lecture theatres that sponsored the event provided their facilities free of charge however FSL had to liaise and manage all suppliers and these venues to ensure the smooth running of the event.

 

Our client received extremely positive feedback on both the event management and conference content. We have been issued with future projects to tender for post this event on the basis of the exceptional customer service and attention to detail which was applied to the project by FSL.

Client

Event Type

Location

Date

Industrial construction company

Annual party

Grosvenor House Hotel, London


FSL Project Management

Brief:

  • To find a venue large enough to accommodate over 800 guests in central London for a dinner dance
  • To style the event using a colour theme
  • To manage all AV and production requirements including a dance floor
  • Sourcing and supplying exciting entertainment and a master of ceremonies to host the evening
  • Source and manage the transport logistics to and from the event as well as organising over night accommodation for guests wishing to stay
  • Full pre event logistical support as well as on site management

Grosvenor House Hotel was transformed with elegant styling which included custom made silk table cloths, floral table centres in extravagant giant Martini glasses and full technical lighting to the whole room, ensuring that the whole event sparkled with colour.

Client

Event Type

Location

Date

Leading IT company

Annual Analyst conference

London, UK

-

FSL Project Management

Brief:

  • To manage and establish an annual conference aimed at meeting the individual research needs of industry specific analysts
  • To manage an event website and on-line delegate registration system
  • To arrange and co-ordinate all flights and transfers for European delegates
  • To manage the venue with regards to all requirements, timings and catering etc. – client’s own HQ
  • To schedule all workshops and 1:1 meetings based on delegates individual requirements including production of personalised agendas (including flights and transfers accordingly) for all delegates and internal stakeholders

This is the fourth year that FSL Events has worked on this particular event and the feedback from all who attended confirms that the event exceeds expectation and is ranked in the top two within the industry. FSL Events ensure that all individual requests are accommodated and that the analysts leave the conference with a clear and detailed understanding of the companies services and objectives. The agenda includes a two day conference made up of plenary sessions, workshops and 1:1 meetings with a networking dinner, held at Somerset House on this occasion.

Client

Event Type

Location

Date

Pharmaceutical Industry

Annual incentive

Lucerne, Switzerland

-

FSL Project Management

Brief:

  • Select suitable destinations for the incentive trip
  • Co-ordinate a 4 day VIP programme to reward top achievers
  • Management of guest registration and all internal communication
  • Management of all flights, travel logistics and venues
  • Book sightseeing/tour options
  • On site assistance
  • Budget management, factoring currency fluctuation and overseas VAT
  • Collate guest feedback for analysis and utilise to improve future events

FSL Events coordinate detailed site visits for each trip to ensure that all the chosen venues meet the client’s high criteria and really give the WOW factor. The programme includes a welcome dinner at the hotel on arrival night, a very traditional informal dinner in a local restaurant and a special venue for the gala dinner – usually a venue that is not open to the general public. In Lucerne the gala dinner was held in part of the Old Town Hall that had previously been used as a Picasso Museum. The programme offers sightseeing tour options and lots of free time for the guests to enjoy their reward trip. Sightseeing offered a trip up Mount Rigi on a cogwheel train, a private chocolate making workshop, a boat trip on Lake Lucerne, and a walking tour of the old town. Locally sourced gifts and many other special VIP factors are included in the programme.

Client

Event Type

Location

Date

Pharmaceutical Industry

Incentive

Monte Carlo, Monaco

-

FSL Project Management

Brief:

  • Sourcing an exciting destination for a reward and recognition incentive trip
  • Co-ordination of a 4 day VIP programme
  • Management and direct liaison with guests for registration and logistics
  • Logistical management of flights, travel, venues and suppliers
  • Source and book interesting sightseeing/tour options
  • On site assistance
  • Budget management factoring currency fluctuation and overseas VAT
  • Collate guest feedback for analysis and utilise to improve future events

A pre event site visit was conducted to ensure that all venues and tour options were exciting and different and offered a truly VIP and memorable experience. The programme entailed a lavish welcome dinner at the 5* hotel on the night of arrival, a very traditional informal dinner in a local restaurant on the second evening and a spectacular gala dinner in a private luxury villa overlooking the ocean on their last evening. The programme offered exciting and interesting tour options as well as free time so that guests could explore and enjoy their reward. Sightseeing/tour options offered a trip to Eze, a quaint beautiful village, shopping in San Remo, walking tour of the town, spa treatments at a luxury spa and a trip to St Paul de Venice. On departure, guests were provided with locally sourced gifts as a reminder of this exciting destination.

Client

Event Type

Location

Date

Pharmaceutical Industry

Incentive

Reykjavik, Iceland

-

FSL Project Management

Brief:

  • Source an enticing destination that would excite potential incentive winners
  • Co-ordinate a 4 day, VIP reward and recognition programme
  • Guest registration management and liaison
  • Management of all flights and travel logistics
  • Source amazing sightseeing/tour options
  • On site assistance
  • Budget management factoring currency fluctuation and overseas VAT
  • Collate guest feedback for analysis and utilise to improve future events

We conducted a pre event site inspections to source exciting venues and exhilarating tour options that ensured guests would have an experience that they would never forget. The programme included a relaxing welcome dinner at the hotel on the night of their arrival and a traditional Nordic dinner in a Viking restaurant on their second evening, complete with an ice bar and Nordic entertainment. The programme offered some amazing tour options as well as free time so guests could explore and enjoy the natural beauty of this incredible destination. Sightseeing/tour options offered an exciting jeep safari across iceberg plains, snowmobile tours across a magnificent glacier, a Northern Lights night tour and a bath in a beautiful blue lagoon. Locally sourced gifts were provided for each guest as a reminder of their wonderful trip.

Client

Event Type

Location

Date

Network power company

Annual awards dinner

Celtic Manor, Newport, Wales

-

FSL Project Management

Brief:

  • To create a WOW themed annual awards dinner and celebration for employees and their partners – 200 guests
  • Fully theme and style a party including fun entertainment
  • Logistical management of guests participation in golf or spa treatments during the day
  • Budget and cost management

FSL Events ensured that from the moment the guests arrived to the moment they left, they had a relaxing and extremely memorable time. We created a fully themed and fun evening that transformed the venues conference room to a wintery Ice Palace, complete with giant icicles and snowflakes! Guests entered the room and were left utterly speechless…the room was like entering a fairytale. The evening entertainment included frosty stilt walkers to meet and greet, crystal ball manipulators to entertain during dinner and an ABBA tribute band for guests to boogie the evening away to.

Client

Event Type

Location

Date

Leading games distributor

Christmas party

Aston Villa Football Club, Birmingham

-

FSL Project Management

Brief:

  • To create a WOW themed Christmas party for employees and their partners – 200 guests
  • Fully themed party including live band
  • Source fun themed give aways for all guests
  • On site event management support
  • Budget and cost management

With as little as a three week turn around, we created an exciting 'black and white' themed evening that befitted the style of the venue and created a huge WOW factor for all those that attended. The live swing band and choreographed dance routines in between each dinner course left all the guests wondering what was going to happen next.

Client

Event Type

Location

Date

Leading IT company

Sales conference

Rome, Italy

-

FSL Project Management

Brief:

  • Reinforce sales teams objectives and targets as well as develop European sales for 450 UK and European delegates
  • Co-ordinate a four day conference including full AV/Production, regional on-seller exhibition, off-site dinner and half day team building activities away from the hotel
  • In-house presentations together with breakout sessions
  • Full event logistics from invitations to information packs including travel and transfer arrangements for delegates and speakers
  • Budget and cost management

With a six week lead time, we were able to secure fabulous venues for the conference and off-site teambuilding as well as co-ordinate an exciting dinner. To assist delegates FSL desinged and produced an online registration system to capture all delegates event requirements. For team activities guests took part in 'It’s a Knockout' at a private villa owned by a famous Italian football club manager that was in close proximity to the hotel.

Client

Event Type

Location

Date

Leading software solutions company

Housing user conference

Holiday Inn, Stratford-upon-Avon, Warwickshire

-

FSL Project Management

Brief:

  • Two day conference including full AV/Production, sponsor exhibition and private dinner with entertainment
  • In-house, keynote and guest speaker presentations together with parallel breakout sessions
  • Full event logistics including liaising with keynote speakers, sponsor requirements, personalised agendas for all delegates including individual workshop sessions and post event feedback analysis
  • Budget and cost management

FSL Events worked with the client to create a 'must attend' user conference where information was cascaded out to customers and potential customers alike. The parallel breakout sessions were chosen on-line and personalised agendas devised for all attendees and workshop owners. The evening event proved to be a huge success with delegates able to enjoy the entertainment and network with other users.