CASE STUDIES

Client: A Major Pharmaceutical Company


The Challenge

To deliver a twice-yearly programme of reward and recognition events for 60 sales achievers that would incentivise the entire sales team to secure their place on the next event.

The Solution

  • We devised an event profile that gives the sales winners a truly VIP experience where they can travel to the most sought-after destinations, stay in the finest hotels, and dine in stunning surroundings - all organised with our renowned attention to detail.
  • We called the programme ‘Club Excel’ and designed a logo and total brand identity for these events.
  • The entire four days are packed with exciting experiences - from quad biking in palm groves to skidoo-ing on glaciers - so that all the delegates feel genuinely rewarded for their hard work.
  • Club Excel takes place every six months but the venue, experience and wow factor are always completely different.

The Results

Since these incentive programmes give sales achievers an experience beyond their wildest dreams, the company’s entire sales team is 100% motivated to win their place on the next Club Excel extravaganza.

This has resulted in an increase in sales for our client since we began with them four years ago.

The Challenge

To create an energising and interactive event for employees of Diageo’s factory in Belfast that would help bring the company’s ‘Beat the Competition’ strategy to life.

The Solution

  • Three separate days were held in a Belfast hotel, with 60-90 people invited on each day.
  • Throughout the morning, delegates attended breakout groups to discuss key elements of the strategy and to find out how everyone can help deliver that strategy.
  • The delegates were then split into three groups and challenged to learn and perform a specific form of drum beat - the Samba, the Haka or the Stomp – to start putting ‘Beat the competition’ into action.
  • After just 90 minutes’ rehearsal time, the teams each donned their costumes and took to the stage for a fantastic gala performance, played out in front of a judging panel.

The Results

The event was a resounding success, with everyone truly energised at the end of each day. It created a great sense of team spirit where everybody came away enthusiastic about playing their part in delivering the new strategy.

The Challenge

To organise a party for 1,000 staff that would be the grande finale to the launch of the firm’s new brand identity. The lead time to organise the entire event was just six weeks.

The Solution

  • Old Billingsgate was selected as a suitable venue and transformed into a real dining extravaganza, complete with authentic tapas bars, sushi bar, hamburger diner, an English pub and a 30 foot underlit cocktail bar – all designed and dressed by us.
  • Staff were wowed with an upbeat, stylish party where they danced the night away.
  • A host of strolling entertainers mingled with the party goers, from jugglers and mind readers to tattooists and silhouettests.
  • The entire venue was creatively styled and lit with the colours of Ashurst’s new identity.

The Results

We delivered a spectacular and highly memorable high point to Ashurst’s identity launch which succeeded in reinforcing the new brand into the minds of their people.